16:50
Monday | July 28
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Find a safe space, relax, breathe deeply and repeat the following mantra until convinced: “they are only friendlies, results don’t matter; the window is still open for another month yet; most of the transfer links to Premier League deadbeats exist only in the figment of a rumour sites imagination.”

Today’s average pre-season friendly is a very different beast to what I remember from my youth. Any top tier club worth its salt feels now feel obliged to play exhibition games against Premier League opposition in the farthest flung locations imaginable – even if it means playing games during hurricane season. In the past it was a case of warming up with a kickabout in the less exotic surroundings of Southend or Gillingham.

And there is no more ‘entrance by matchday programme only’ which you can buy for a couple of bob. Now you you need to buy a package to stream online while staying up all night waiting for a storm to pass in a far-off time zone.

I think we can all agree with Julen Lopetegui’s assessment following the defeat by Wolves that there is ‘work to be done.’ Something that applies to activities both on and off the pitch. I doubt much has been learned that we didn’t already know. Even the casual observer would have been aware that players such as Tomas Soucek and Kurt Zouma have no place in a system based upon maintaining possession. Soucek seems like a smashing fellow but clearly suffers from an unreliable data connection between brain and feet. By the time information is received, someone else has the ball. And Zouma’s injury woes have left him with the mobility of a Thunderbird’s puppet and a turning circle that the average family car would be within a whisker of beating. Sad, but he is no longer up to Premier League standard.

It’s always good to see a few youth team players get a run-out in these games but it is only any use if they are gradually introduced to, and used in, competitive matchday squads. Too often, academy players have looked promising pre-season cameos and then are never seen again. Freddie Potts has impressed and would hope to see him along with George Erathy and Lewis Orford getting Premier League minutes.

Nothing seen so far suggests that Luis Guilherme is anything other than one for the future. A player who needs plenty of time to adapt to life in England before demonstrating his wonderkid status. The ‘wonder’ prefix is wildly overused in modern football reporting whether it is wonderkids or wonder goals. The latter is routinely applied to the most mundane of strikes if they are outside of the box. If Diana Prince had the ability to parallel park or explain the offside rule it would be impressive, but far more would have been needed to merit the title of Wonder Woman.

The off-field priority is for the transfer department to pull its collective finger out without any further delay. Less than three weeks to the season opener and there is little to show from all the talks, advanced talks, and locked in talks that we have been told about. As a fan we don’t have to worry ourselves with the details of transfers budgets, payment schedules, fair play rules, and agent fees but it is difficult not to be disillusioned with the overall lack of progress. And although we have no way of knowing which (if any) of the rumours are true, many of them are truly underwhelming in nature.  

What had promised to be a summer of surgically smart spending – unearthing the world’s best emerging talent – has turned into the equivalent of a man desparately hoping to buy his wife a birthday present after arriving late at a rummage sale. Underneath a box of china poodles, a 1976 Black Beauty annual, and a box set of ‘Confessions Of’ DVDs, all he will find is Tammy Abraham, Armando Broja and assorted debris thrown out by Arsenal and Chelsea. It’s not what I was expecting.

The squad is still short in a host of critical positions – striker, centre back, right back and defensive midfield being the greatest areas of need in my opinion. But how far can the budget stretch with the types of fees and wages being mentioned to plug those gaps? Much media attention has also focused on a left sided attacking midfield but I’m not personally convinced it’s a top priority in a side wanting to incorporate Mohammed Kudus, Jarrod Bowen, and Lucas Paqueta into its line-up, and with Guilherme as backup. The striker search, as ever, is the transfer hot potato at West Ham. The Jhon Duran situation feels like one of those pursuits that will enter folklore as a long running saga of wasted time and effort. And anyway, with no viable striker alternative at the club it would be a huge risk to put all your trust in an unproven 20-year-old.

The list of targets I have recorded overthe window now extends to 129 names (click to see the entire list). The latest additions have been mostly new defenders after the club failed to agree deals with previous targets. The assumption is that the financial side of transfers is still overseen by David Sullivan and other Board members rather than Tim Steidten. It isthe rock that many deals flounder on.

It would be premature to predict the storm clouds might be gathering at the London Stadium but one can sense a few distant rumbles. The objective of having a new squad assembled in time for pre-season has failed. The ‘work to be done’ is likely to extend well into the opening weeks of the season and a slow start will make hopes of aiming for European qualification all the more difficult. The danger is that the apparent setbacks experienced with bringing players in (and shifting out those who are surplus to requirements) will compromise the strategy for smart recruitment and the mistakes of previous windows will be repeated.

I’m sure those involved are working around the clock to resolve matters – although sometimes it feels like the transfer team don’t work weekends – but positive recruitment news is needed fast if the slowly descending gloom is to be shifted. My hope is that moves are taking place behind the scenes to make just the sort of exciting signings we all crave.