Nachrichten

Leeds United are one of Adidas’ big clubs when it comes to revenue, but they aren’t yet seen amongst the global elite by the kit manufacturer.

Leeds’ commercial strength is much greater than their current league standing would suggest in the Championship, typically pulling in commercial revenue more befitting of a side pushing for Europe than a side aiming for promotion.

Kit sales are key evidence of Leeds standing amongst some of the top-half clubs in the Premier League, something Adidas will no doubt be well aware of.

Leeds miss out on ‘elite’ standing and £30million revenue boost

While Leeds’ kits this season have again sold in enormous amounts, there is still yet to be an upgrade in the Whites’ terms with manufacturer Adidas.

That’s according to Shields Gazette, who report that Newcastle United are one of the clubs that are being elevated into stronger standing with Adidas, having signed a £30million-per-season deal with the kit manufacturer.

Will Leeds get promoted this season?

Newcastle’s current deal is similar to Leeds’ in terms of the merchandise available with training gear and lifestyle items including retro homages – Leeds’ long-sleeve Smiley badge shirt selling out virtually instantly.

However, an update to Adidas’ website places Newcastle and other clubs in the elite category alongside some of the world’s biggest sides:

It suggests Leeds aren’t quite being lifted up in Adidas’ estimations just yet, now in the final year of their deal with the German designer.

Leeds’ business is lucrative for whichever designer is wanting a deal

You can see plainly in how many kits Leeds sell that they are going to be a very important client for whichever manufacturer wants to tie us down.

Adidas will see that and potentially, it could see them extend their terms with the club beyond this season.

However, other brands might see how well Leeds’ kits sell and consider gazumping Adidas, which is worth considering.

The Leeds United higher or lower quiz – Can you score 100%?